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Our history

Nyamira Labs was founded in 2026 to help leaders navigate how artificial intelligence could help accelerate delivery of corporate sustainability goals whilst managing the risks and responsibilities associated with the technology.

The company serves clients globally from its headquarters in Oxford, UK.

OUR TEAM

Justin Keeble, Founder

Former Google and Accenture executive with 30 years building and scaling sustainability businesses. He has advised CEOs and senior leaders at global companies and fora, and serves as a Non-Executive Director of UK National Parks Partnership and Trustee of Blueprint for Better Business.

 

Our principles

Drive scalable impact: We focus on AI that delivers business value worthy of sustained investment and leadership attention, while unlocking scalable benefits for people, society (including the Global South) and the environment.

Elevate humanity & truth: We use AI to support human dignity and wellbeing, and to bring greater transparency and insight so leaders can make better business decisions.

Steward AI responsibly: We recognise the importance of safety, privacy, data protection and minimising the environmental footprint of AI for our clients. 

We will design our work to align with these principles. 

Nyamirian Advisors

Doug Ayres

Co-Founder, ebm 

Doug has over 20 years experience in the design and build of digital platforms and applications. As an experienced tech entrepreneur and team builder, he co-founded digital agency Fuse in 2004 before an exit to IPG, a US-based global communications network. Doug brings his can-do attitude and knowledge of the AI market and technology.

Jenny Wilson

Group Chief Architect, Kingfisher plc

Jenny is a visionary technology leader and expert in digital transformation. She excels at building resilient ecosystems, driving business efficiency, and integrating sustainability with advanced, future ready architectural strategies.

Nigel Topping CMG,

Founder, Ambition Loop

Nigel is the former UN Climate Champion for COP26, now advises governments, financial institutions and companies on climate and industrial strategy, and serves on UKIB’s board and as Honorary Professor of Economics at Exeter University.

Testimonials

“I’ve seen Justin convene diverse stakeholders, including for NatWest, where he made sustainability and AI both understandable and actionable. He’s a trusted leader in advancing this agenda.” 

Dr. Jamie Herring, President, HabitatSeven